The Initiative To Educate Afghan Women is proud to announce that Marti Boone of Houston, Texas, has accepted its nomination to its Board of Directors. Ms. Boone has extensive national and international marketing and communications experience garnered from positions in broadcast journalism, economic development, news media and chambers of commerce organizations. Her vast experience encompasses strategic marketing, branding, crisis communications, public relations, internal corporate communications, digital marketing, social media, business development, investor retention, B2B publishing and in-kind leverage programs.
Ms. Boone recently served as Senior Vice President of Energy and Technology at Griffin Communications in Houston, Texas. In her leadership role, she oversaw the day-to-day management of that specialized practice, including strategic counsel, client relations, branding, creative direction and associated business development. Prior to joining Griffin, Marti spent three years as Senior Vice President Economic Development Marketing for the Greater Houston Partnership (GHP) where she was responsible for Opportunity Houston – one of the most successful economic development marketing programs in the United States. Marti worked closely with the Mayor’s office, Governor’s office, and local energy, technology, aerospace and biotech leaders to strategically promote Houston as a business magnet in order to expand and relocate businesses, with the overarching goal of fostering job creation and economic prosperity. Under her direction, the marketing and communications divisions helped the GHP and Houston region reach unprecedented earned media heights with more than $55 million in editorial coverage and over 200 million media impressions from 2008 to 2011. Marti also served as Managing Editor for Opportunity Houston magazine.